top of page

Charity
Alzheimer's Research UK

Dark Spark was proud to have been able to support the data and CRM teams at Alzheimer's Research UK and learn more about the charity's vital fundraising activities. 

Alzheimer's.png

The need for analytics

Alzheimer's Research UK is a leading dementia charity, and the campaigning and medical research they fund is life-changing.  Their fundraising activities are therefore vital, and in turn, they rely on the provision of good data and analytics.

Month of January

Delivery at pace

The time available to spend with Alzheimer's Research UK was limited so we had to be organised.  Before the engagement began we created a Task Backlog and we ring-fenced time for important handover and data deletion activities at the end. 

Chart

Exploring the data

As soon as we could access the data we set out to familiarise ourselves with it, learning how it was structured, understanding the key relationships between different datasets and being able to map the technical jargon to industry terminology, and subsequently its real-world significance.

Coffee

Creating user engagement

In parallel with some more prescriptive, technical aspects of the delivery, it was important for us to learn how Alzheimer's Research UK staff would actually use  our output.  For that reason we set up 30-min chats with key users to understand their needs and the wider 'business' context of our work.

Dashboard.jpg

Predictive modelling

We had some extra capacity before the end of the engagement, so in addition to the core delivery, we explored some relevant use-cases for predictive modelling and presented the output to business and technical stakeholders.

Fountain Pen

Testimonial

Head of Data & CRM, Alzheimer's Research UK

"Having recently migrated to Salesforce, we required support to help us migrate our existing Power BI dashboards across to the new data mart we had built in Snowflake.  

 

Dark Spark were able to quickly get up to speed and understand our data and produced excellent dashboards for us.  They were very proactive, offering suggestions on how to improve our dashboards and went beyond the brief to make suggestions on how we could do more with the data available.  

 

Dark Spark were a pleasure to work with."

bottom of page