Revealing the potential in data
Benefits of Data & Analytics
Most organisations already capture large amounts of data about their business, technology and clients, but often this resource is not used to its fullest potential, meaning missed opportunities to improve or grow.
Dark Spark Consultants process, interpret and improve complex data from multiple sources. They translate the results into useful business insights and predictions, revealing opportunities and recommending actions; Dark Spark drives better decision making.
Example Data & Analytics Outputs
Business Intelligence
This might take the form of:
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A dashboard so that you can interact with the data.
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Reports, delivered to recipients or a particular location, or obtained through self-service. They could take the form of charts, a spreadsheet, a text-based document or a combination of formats.
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Alerts, for when you want prompt and/or intrusive notifications.
Automation
Common examples;
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Collecting data from a specific location or website at regular intervals.
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Transforming the data so that it is 'clean', 'complete', formatted in the appropriate way and ready for use.
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Merging or comparing multiple datasets that do not cleanly align.
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Feeding the data into Business Intelligence items, such as dashboards or reports.
Alongside these activities we typically create a central data store that ensures information is organised and accessible. This also helps establish a single source for each dataset.
Advanced Analytics
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Statistical and quantitative analysis
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Categorisation/classification
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Predictive modelling
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Natural Language Processing
Business Strategy Recommendations
We use data to recommend actions that can help achieve specific business objectives such as:
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Improving customer retention
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Exploiting up-selling and cross-selling opportunities
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Reducing operational issues
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Reducing costs
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Reducing risk exposure
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Improving employee engagement
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Establishing KPIs
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